Stories work well for timely content that does not need to remain permanently in the main feed.
Good Story content
- teasers for new posts
- behind-the-scenes updates
- new offers
- short status updates
- campaign reminders
Separate feed and Story roles
Use the feed for longer-lived content and Stories for immediacy.
Avoid posting everything at once
Spread Stories through the day when it fits your workflow. Rhythm and context usually matter more than volume.
Use a clear call to action
If the Story points to an offer or post, make the next action obvious.
Review performance
If Story insights are available, compare patterns across multiple Stories rather than judging a single post.