F2F tracking links show which traffic sources actually generate clicks and subscriptions. Creators can create different links for platforms or individual campaigns.
Create a tracking link
F2F describes doing this from the Traffic Sources page in the Creator Resource Center. Name the link, confirm it and use either its full or short version.
Use one link per channel
Create separate links for an Instagram bio, Story, Reddit, X or a specific promotion so performance can be compared cleanly.
What does F2F show?
According to F2F, each link reports clicks and subscriptions generated from that source. The data updates almost in real time.
Look beyond click volume
High clicks with few subscriptions can indicate weak audience fit or profile conversion. Lower traffic with stronger conversion may be more valuable.
Document promotions
Tracking results can also help evaluate external promotion. Any payment arrangements with outside partners are handled outside F2F.