F2F lists both mass messages and automated messages as creator features. They are useful at different moments.
Mass message or automation?
A mass message fits current campaigns, new content or limited-time offers. Automated messages are better for recurring moments in the fan journey.
Give every message one goal
Decide what the recipient should do: reply, view a post, use an offer or become a fan. One clear call to action is usually stronger than several competing actions.
Treat audiences differently
Fans, followers and former fans have different relationships with your profile. Adapt tone and offer when the current F2F interface supports the relevant audience selection.
Timing and frequency
More messages do not automatically create more revenue. Watch responses and conversions and avoid unnecessary repetition.
Templates with personality
Templates save time but should not feel like spam. Keep the tone natural and the offer easy to understand.